2013年1月16日星期三

Competitive Advantage of Tombstone in India

One relevant question is why has the Indian tombstone industry been so successful? The industry is, after all, totally export oriented, and there could have been strong competitors from other countries too.However, even this explanation is not complete. After all, small sized blocks could also have been exported at their lower price creating a successful industry elsewhere rather than in India where obvious advantages have so often been wasted away in the past. But transport of blocks, no matter how small the size, still involve sending many tons which are wasted when processed and the advantage, therefore, lies with the local manufacturer.
The first characteristic of the Indian industry is that it works with materials found locally. This simple fact, that the granite colors extracted locally are popular in the funerary industry of Europe and elsewhere, has provided the basis of a potentially successful industry.  The second key aspect is that the blocks needed for the funerary industry tend to be smaller as compared to those used for manufacturings, and the prices of smaller sized blocks, as everyone in the stone industry knows, are often much lower than the big gangsize blocks, sometimes by as much as 70% is also important. Thus what would normally be considered waste material in the quarries becomes all important but cheap input for the factories, enhancing their competitiveness. The advantage of time has also favored the manufacturers in India. The cycle of order to delivery of finished material is much less when the processing is done locally than when done in Germany, for example.
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